Privacy Policy
Last updated: 4 November 2026
This policy explains what personal information Lean Scene collects, why, who it is shared with, how long it is kept and what your rights are. It covers leanscene.co.uk, start.leanscene.co.uk (the quiz and sign-up), the Lean Scene membership, online coaching, in-person personal training, and any messages between us on WhatsApp, email, Instagram or Facebook.
If anything here is unclear, email me at andy@theleanscene.co.uk and I will explain it.
Who we are
Lean Scene is the trading name of Andy Kirkpatrick, a sole trader based in Northern Ireland. Postal address: 1st Floor, Donegall Square East, Belfast, BT1 5UB. We are the "controller" of your personal information, which means we decide how it is used and we are responsible for looking after it.
Contact: andy@theleanscene.co.uk
What we collect
When you do the quiz
- Your answers about your habits, routine, goals and age range
- Your first name, email address and, if you give it, your phone number
- Whether you agreed to be contacted on WhatsApp, and the exact wording you agreed to
When you start a trial or become a member
- Your name, email address and billing address
- Payment details. These go straight to Stripe, our payment provider. We never see or store your full card number
- Which plan you are on, your start date and your payment history
When you complete your assessment (members and coaching clients)
- Your height, weight, measurements and, if you choose to send them, progress photos
- Your training history, the equipment you have and your availability
- Health information: medical conditions, injuries, medication, pregnancy, and questions about your relationship with food and eating
- Anything else you choose to tell us
While you are a member or client
- The food, workouts, sleep, steps and habits you log in the Trainerize app
- Your weekly check-in answers and anything you tell us in messages
- Your nutrition report and training programme
When you visit our websites
- Technical information such as your IP address, browser, device and the pages you visit
- Cookies and similar technology, including the Meta Pixel (see "Cookies and advertising" below)
When you message us
- The messages themselves, on whatever channel you use, and your phone number or account name
Health information
Information about your health is "special category" data under UK data protection law and gets extra protection. We only use it with your explicit consent, which you give when you submit your assessment, and only to make your coaching safe and suitable for you: your nutrition targets, your training programme and what we should or should not ask of you.
We never use health information for advertising, and we never share it with Meta or any other advertising platform.
You can withdraw your consent at any time by emailing us. If you do, we may not be able to keep coaching you safely, and we will tell you if that is the case.
Why we use your information, and our legal basis
| What we do | Legal basis |
|---|---|
| Send your quiz report | Our legitimate interest in giving you the free report you asked for |
| Contact you on WhatsApp about your report | Your consent, given on the quiz. Reply STOP at any time |
| Send you emails about Lean Scene, tips and offers | Your consent or, if you have been a customer, our legitimate interest in telling you about similar services. Every email has an unsubscribe link |
| Run your trial, membership or coaching, take payment and send your programme and report | To perform our contract with you |
| Use your health information to coach you safely | Your explicit consent |
| Keep financial records | Our legal obligation (tax and accounting law) |
| Measure our adverts and show them to the right people | Your consent to advertising cookies, and our legitimate interest for the uses described under "Cookies and advertising" |
| Improve the quiz, the website and our service | Our legitimate interest in running a good business |
How AI is used
We use AI tools to help run Lean Scene. You should know where:
- Nutrition reports and training programmes are drafted with the help of AI (Claude, made by Anthropic), using your assessment and food log, following Andy's method. Andy is responsible for them and checks them through the weekly check-ins
- WhatsApp: the first messages after the quiz, and replies to common questions, may be written by an AI assistant on Andy's behalf. Anything it cannot answer goes to Andy. You can ask to speak to Andy directly at any time
- No decision with a legal or similarly significant effect on you is made by AI alone
The AI providers we use process your information only to provide this service to us and do not use it to train their models.
Cookies and advertising
Our websites use cookies, including the Meta Pixel, to measure which adverts work and to show our adverts to people likely to be interested. When you visit the quiz, start a trial or pay, we may share with Meta that this happened, together with information such as your email address or phone number. This information is hashed (scrambled) before it is sent, so Meta can match it to an account but cannot read it. This is known as the Conversions API.
We may also use the contact details of existing customers and clients with Meta, hashed in the same way, to:
- stop our adverts being shown to you when you are already a member or client, and
- build "lookalike" audiences, so our adverts reach people with similar interests. Meta does not tell us who is in those audiences
You can object to this at any time by emailing us, and we will remove you. You can also control the adverts you see in your Facebook and Instagram ad settings.
The hashed sharing described above does not use a cookie, so at the moment it happens whether or not you accept cookies. You can object to it by emailing us.
leanscene.co.uk also uses Google Analytics and Jetpack Stats to see how the site is used. The Meta Pixel, Google Analytics and Jetpack Stats do not run until you accept cookies in the banner. leanscene.co.uk and start.leanscene.co.uk each ask you separately. You can change your choice on leanscene.co.uk on the Cookie Policy page, and on start.leanscene.co.uk from the link at the bottom of the page.
start.leanscene.co.uk also counts page visits with Vercel Web Analytics. It uses no cookies, does not identify you and only shows us totals for each page, so it runs whether or not you accept cookies.
Who we share your information with
We do not sell your information. We share it only with the service providers who help us run Lean Scene, and only what each one needs:
| Provider | What for |
|---|---|
| Stripe | Payments and subscriptions |
| Google Analytics and Jetpack Stats (Automattic) | Website statistics, only if you accept cookies |
| Trainerize | The coaching app: programmes, food and workout logging, messages |
| JotForm | Assessment and check-in forms |
| Mailchimp (Intuit) | |
| Resend | Sending individual emails |
| Zoho Mail | Our email inbox |
| 360dialog and WhatsApp (Meta) | WhatsApp messages |
| Notion | Our records of enquiries, members and clients |
| Zapier | Moving information between the tools above |
| Vercel | Hosting the quiz website and counting page visits |
| Meta (Facebook, Instagram) | Advertising and measurement, as described above |
| Anthropic | AI drafting of reports, programmes and messages |
We will also share information if the law requires it, or with professional advisers such as our accountant.
International transfers
Some of these providers are based in, or store information in, the United States or elsewhere outside the UK. Where that happens, the transfer is protected by the UK's adequacy regulations (including the UK-US Data Bridge) or by the UK International Data Transfer Agreement or Addendum.
How long we keep it
| Information | How long |
|---|---|
| Quiz answers and contact details, if you never become a member | 2 years from our last contact, or until you ask us to delete them |
| Membership and coaching records, including health information, food logs and check-ins | While you are a member or client, then 2 years after you leave, then deleted |
| Payment and financial records | 6 years, as tax law requires |
| Messages | 2 years from our last contact |
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct anything that is wrong
- ask us to delete your information
- object to us using your information, including for marketing and advertising, at any time
- withdraw consent wherever we rely on it
- ask us to restrict how we use your information
- ask for your information in a portable format
To use any of these rights, email andy@theleanscene.co.uk. We will reply within one month. There is no charge.
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk, 0303 123 1113.
Age
Lean Scene is for adults only. We do not knowingly collect information from anyone under 18. If you think someone under 18 has given us their details, tell us and we will delete them.
Security
We use reputable providers, keep access to your information limited to Andy and the tools listed above, and use strong passwords and two-factor sign-in where available. No system is completely secure, but we take reasonable steps to protect your information and will tell you and the ICO if a breach puts you at risk.
Changes to this policy
If we change this policy, we will update the date at the top. If a change affects how we use information you have already given us, we will tell you directly before it takes effect.